Hello,
I’m an outcomes driven product design leader and innovator.
I love making the complex feel simple—designing with purpose and delivering with care. With over 15 years in user-centered design, I’ve learned that trust isn’t just about great ideas—it’s built through thoughtful collaboration and consistent follow-through. That’s what creates strong, lasting partnerships between design teams and stakeholders.
My strengths are equal parts creative and strategy, with a soft spot for financial services and tech. I bring together UX/UI, product development, and research to craft solutions that not only meet user needs but also move the needle for the business.
How I can help
Define an experience vision & strategy
Drive alignment with stakeholders and leaders to shape future products and capabilities that meet business and user needs
Lead multi-disciplinary design teams
Proven ability to lead teams across content, UX and visual design in generating on-brand, pixel perfect experiences that will resonate users and incentivize action
Ensure user-centered design
Facilitate workshops and research with users to ideate on best experience outcomes and pressure test solutions for insights
Drive collaboration & inclusivity
Drives collaboration across and beyond the design organization by amplifying diverse perspectives. Champions accessibility in every solution, ensuring all voices are heard and every user is considered.
Create, govern & evolve design systems
Can build, evolve, adhere to and enforce governance of design system best practice among designers and organizations, ensuring a sustainable and consistent approach to enablement
Push the boundaries
Pushes innovation by embracing bold ideas, challenging norms, and driving experimentation to deliver transformative solutions.
Clients
Accenture
TIAA
Dell Computers
Morgan Stanley
Walmart
Citi
The Home Depot
Vail Resorts
Savannah College of Art and Design
Nike
Norfolk Southern
Warner Bros
Keurig Dr. Pepper
Capital One
USAA
Allstate
ExxonMobil
Circle K
Creative Approach
-
Learn
Frame or reframe the problem by gaining a full understanding of the questions, scope, and overall context of the challenge.
Example Activities: Stakeholder & User Interviews, Current State Audits, Landscape Research, Inspiration Gathering, Vision Setting Workshops -
Define
Envision differentiating ideas using insights from discovery, determine technical possibilities and define key indicators for success.
Example Activities: Product Vision, Personas or Mindsets, User Journeys, Service Blueprints, Experience Concepts, Value & Effort Assessment -
Design
Determine the design direction, detail scope, understand the interactions across the whole product or service system, and mitigate potential risks.
Example Activities: Key User Flows, High-level Wireframes, Proof of Concept Prototype, Usability Tests, Content Models, Prioritized Backlog, Product Roadmap
-
Build + Nurture
Working through the prioritized product backlog over the course of sprints in order to deliver fully functional experiences or or products.
Example Activities: Detailed designs, Content Matrix, functional annotations, Dev handoffs
Alex Kim, Managing Director Accenture
“Sarah did an amazing job driving a complex and large RFP response for…. This included navigating global resourcing, getting inputs from 3 different regions, driving our narrative, coordinating our pitch creative team, and ultimately delivering an amazing response and pitch deck. It's one of the strongest proposals I've seen and does a great job at capturing some of our most differentiated strengths as a Design capability.”
Bridget Wu, Designer at Accenture
“She certainly led by example by doing whatever was needed to get the work done and done well, demonstrating what a seasoned pro she is. I learned a ton about what it takes to lead a team and manage the clients that I will take with me to future projects.”
Chris Wooster, Previously Executive Creative Director