Transform key landing pages to align with HP’s latest branding while catering to a more B2B audience
The Vision
Vision Statement: HP.com will become the world’s most trusted and dynamic destination for discovering, experiencing, and engaging with the HP brand.
It will empower every customer, partner, and seller to intuitively find the right solutions, insights, and inspiration—driving innovation and shaping the future of work.
What we did
HP.com Navigation Recommendation: Generate navigation assets and recommended site structure supporting B2B and B2C audiences to be tested with users
Homepage Redesign: Generate modular and personalized homepage options that cater to both retail and B2B audiences
Category Template Design & Content Strategy: Create category template aligned with HP’s latest brand guidelines that seamlessly integrates marketing and shopping experiences for both B2B and B2C audiences – inclusive of content and visual reimagination
Content Audit: Assess current HP.com experience to identify areas to streamline and improve the IA and content structure of category pages, determining what content should be repurposed in the new structure or retired completely
Navigation Direction 1: Business Focus
Objectives
Focused on clarity, legibility, and surfacing AI as a key storyline
Benefits
Reduces cognitive load and improves scannability, helping users move through the experience with greater ease and confidence
Navigation Direction 2: Audience Led
Objectives
Tailors the experience based on whether the user is a consumer or business customer
Benefits
Helps users find relevant products, services, and solutions faster by curating the navigation around their needs from the start
Navigation Direction 3: Adaptive Experience
Objectives
Leverages AI and contextual tags to personalize the navigation based on user intent, audience, and behavior
Benefits
Simplifies discovery by dynamically connecting users to the most relevant products, solutions, and services based on intent and behavior