HP

Transform key landing pages to align with HP’s latest branding while catering to a more B2B audience

The Vision

Vision Statement: HP.com will become the world’s most trusted and dynamic destination for discovering, experiencing, and engaging with the HP brand.​

​It will empower every customer, partner, and seller to intuitively find the right solutions, insights, and inspiration—driving innovation and shaping the future of work.

What We Did

  • HP.com Navigation Recommendation: Generate navigation assets and recommended site structure supporting B2B and B2C audiences to be tested with users

  • Homepage Redesign: Generate modular and personalized homepage options that cater to both retail and B2B audiences

  • Category ​Template Design & Content Strategy​: Create category template aligned with HP’s latest brand guidelines that seamlessly integrates marketing and shopping experiences for both B2B and B2C audiences – inclusive of content and visual reimagination​

  • Content Audit​: Assess current HP.com experience to identify areas to streamline and improve the IA and content structure of category pages, determining what content should be repurposed in the new structure or retired completely​

Outcomes

  • Provided thought leadership and industry-led POVs regarding Navigation, SEO, and feature recommendations.

  • Enablement for future phases with a roadmap approach driven by future-state focus areas: Navigation, Brand Promise, Validation via Tombstones, & Lead Capture.

  • Leveraged stakeholder interviews to uncover key themes for future-state vision:

    • Credibility and Sophistication are Key: The digital presence should validate the bank’s credibility and signal parity with top-tier firms.

    • Clear, Consistent Storytelling Across Channels: Messaging must align between in-person and digital touchpoints to reinforce trust and continuity.

    • Client-Centric Solutions and Trust Signals: Demonstrate how the bank’s solves complex problems with bespoke solutions.

    • Technology Forward, Easy Navigation: Position the bank as innovative yet stable, ensuring intuitive navigation, scannable content, and future-proof terminology.

    • Tailored Journeys & Integrated Offerings: Highlight integrated pathways between investment banking and private wealth to emphasize cross-sell advantages.

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Accenture + AI